— DIGITAL CAMPAIGN
— VOLKSWAGEN
"Meet the Passat"
— ROLE
Art Direction
Test-drive the new Passat using the Uber App. You may find the car speaks to you, and even tells you the odd dad joke. Enter our competition and you could win the use of one for 6 months!
Using the concept from above-the-line, my role here was to craft a key visual showing off the new Passat as well as introducing the campaign idea of a talking car and create assets across social media, banner ads and a microsite.
— PRINT CAMPAIGN
— GROLSCH
"Green Light District"
— ROLE
Art Direction
Come down to the Grolsch Green Light District art festival. Be inspired and experiment with creating your very own light art!
What's the best way to introduce a light art festival? Well, make the ad using light art of course. Or rather procure the services of the world famous "Mak1one" graffiti artist to do it for you!
— DIGITAL BANNERS
— NEDBANK
"Connected Wealth"
— ROLE
Art Direction
It’s such a pleasure when your stockbroker understands all the different sides of you – literally!
Starting off from the TVC provided us by the above-the-line studio, we were tasked to adapt this idea of a visually multi-faceted person to digital banners and social posts.
— SOCIAL MEDIA CAMPAIGN
“Mom was telling us about the benefits of wraps.
I decided to give it a try.”
- Free luggage wrapping for Visa Premium card holders
"I thought we were just going on holiday,
not to a film festival."
- 20% discount on business class taxi from the airport for Visa Premium card holders
"The holiday in February is too small but at least the hotel room is gigantic!"
- Up to 12% discount for Visa Premium card holders
— VISA
"Leonard the deer"
— ROLE
Art Direction
Our travel rewards are luxurious enough to satisfy the most aristocratic tastes. Including our mascot, Leonard the deer.
The above-the-line studio invented our fussy and hyper critical character, Leonard the deer to add a warm, family friendly character to the brand. Our team invented the scenarios he might find himself in while enjoying the Visa Premium offerings.
— DIGITAL REPORT
— UNLIMITED
"Creative Testing Report"
— ROLE
Designer
Testing your creative for emotional, subconscious response to your brand stimuli is key for your bottom line.
We decided on a paper craft route mixing portraiture and landscape visuals to depict the psychological nature of the content of the report.
— DIGITAL REPORT
— UNLIMITED
"The Multisensory Marketing Report"
— ROLE
Designer
Our Human Understanding Lab discovered that customers spend more when all of their senses are stimulated during the shopping experience. Download our report and apply our findings to your business to drive sales.
We used footage that depicts the stimulation of all the 5 senses as well as sensory icon motif to tie the look and feel of the campaign together.
— DIGITAL BANNERS
— NEDBANK
"Sustainable Growth Banners"
— ROLE
Art Director
We created a banner campaign to advertise Nedbank’s environmental social governance award.
We used birds eye view visuals of sustainable energy systems forming an upward moving graph symbolising Neb
— DIGITAL BANNERS
— NEDBANK
"Amex Greenbacks"
— ROLE
Art Director
We created a banner campaign to encourage consumers to increase their Amex spend to get cash back and win Greenbacks,
We used simple bright 3D objects to represent the consumer expenses.